MANILA - MullenLowe Group Philippines has acquired the operations of ARC Public Relations, an agency founded by Celine Gabriel-Lim and Jenny Yrasuegui to create a new entity, MullenLowe MARC.
MullenLowe MARC brings full-fledged PR capabilities to MullenLowe Group in one swoop. Gabriel-Lim and Yrasuegui continue in their roles as co-managing directors.
With clients in technology, beauty, fashion, and other sectors, MullenLowe MARC places a premium on integrity, originality, and successful stakeholder relationships. Crafting narratives that resonate with the public, based on empathy with the brand's vision and goals, lies at the core of MullenLowe MARC.
"We collaborate with bloggers, influencers, celebrities, designers, and other creatives on a daily basis. Becoming a part of MullenLowe Group is, in a way, the ultimate collaboration,” says Gabriel-Lim.
“We’ve been around for eight years, and we’ve gained a reputation for creativity at multiple touchpoints – from the events we craft, to the kits we design. Stakeholders often approach us for thoughtful campaigns, and for the freedom to allow stories to develop organically," adds Yrasuegui.
The creation of MullenLowe MARC is the latest step towards MullenLowe Group’s hyperbundled offering – collaborating within an ecosystem of specialists – in key markets. In the Philippines, the MullenLowe Group network includes MullenLowe (integrated communications), MullenLowe Open (activation and experiential marketing), Tentacles (in-house production), and now, MullenLowe MARC (public relations).