Manila, Philippines — Rico Blanco has finally dropped the official music video for his new solo single. With footage taken from various places, in the Philippines and abroad, the visuals for “This Too Shall Pass” take a closer look at how the pandemic has brought the entire world to a standstill.
To help fund the collective COVID-19 response in the Philippines, Rico Blanco is waiving his artist royalties for “This Too Shall Pass,” and Sony Music Philippines will be donating 100 percent of the net global proceeds to www.puhon.ph for the first six months of release.
Using the tagline #MakeHopeViral, to date, the site has raised P4.6M for personal protective equipment (PPEs) & nutrition support for frontline healthcare workers, COVID-19 testing kits, and relief goods for daily wage workers. Other SME Philippines artists with messages of support and encouragement on the site include SB19, Zelijah, Dionela, Nathan & Mercury, Alex Bruce, Ace Banzuelo, and Syd Hartha.
Intercut with scenes of the “new normal” from around the globe, the music video also depicts the alt-rock icon performing the song at the confines of his home: devoid of flashy production designs and envelope-pushing concepts, but framed with an underlying message of resilience and hope.
Two weeks earlier, “This Too Shall Pass” was released on all digital and streaming platforms worldwide under Sony Music.
The anthem has received critical acclaim from various publications in the country. MYX Philippines praised his work for giving listeners “a sense of reassurance, something we all need given the current situation.” Bandwagon Asia called the song an “ode to the light of the human spirit in dark times,” while GMA News described it as “a perfect source of inspiration.”
The music video of Rico Blanco’s “This Too Shall Pass” is now available on YouTube and all other video platforms worldwide
