MANILA – Some of the world’s finest – and most easily accessible – sites are on the Philippine island of Cebu. Including the famous ‘sardine-run’ where giant schools of fish swim in formation. Cebu is also the same place where the country’s best guitars are made.
The idea was to combine these two elements in one by showing the fish responding to the guitar music. Which, when heard underwater, takes on the quality of a kind of dreamy disco. In doing so the fish form themselves into a giant disco ball. The spell is broken when we go above the surface to see the guitar being played on the boat.
Putting all this together took a collaboration between director Lyle Sacris of Film Pabrika and renowned special effects house The Mill. Effects Supervisor, Thomas Raynor, flew over from London to attend the shoot. And Tony Lam came in from HK as cinematographer. Original music was composed by Malek Lopez with Hit productions.
David Guerrero, Creative Chairman BBDO Guerrero, said: “It’s hard to do justice to an incredible tourism destination like Cebu. But our team and everyone who worked on this gave it everything they’ve got. And we hope it does the job in getting more people to come and see The Philippines for themselves. Your experience with the fish may vary of course. But we are pretty sure you will enjoy it.”
CREDITS:
Project Information
PROJECT TITLE: CEBU
CLIENT : PHILIPPINE DEPARTMENT OF TOURISM
PRODUCT : CEBU, PHILIPPINES
AGENCY : BBDO GUERRERO
MEDIUM : TVC
LENGTH : 30S
SHOOT FORMAT : RED EPIC CAMERA/ CANON 5D MARK III
RELEASE FORMAT : DIGITAL UPLOAD FOR INTERNATIONAL RELEASE
Production Dates
SHOOTING DATES : 18 MAY 2014
PROJECT COMPLETION DATE : 2 JULY 2014
AIRING DATE : 9 JULY 2014
Client – Philippine Department of Tourism
SECRETARY, DOT : HON. RAMON JIMENEZ JR.
COO, TOURISM PROMOTIONS BOARD : DOMINGO RAMON ENERIO III
HEAD EXEC. ASST. & CHIEF PROMOTIONS & MARKETING EXEC. : JEMIMAH-FAY ALENTAJAN
TOURISM PROMOTIONS BOARD : NENG MIRANDA
MARKETING & PROMOTIONS EXEC. : MARGARITA PATRICIA R. VALDES
Agency – BBDO Guerrero
CHIEF CREATIVE OFFICER : DAVID GUERRERO
EXEC. CREATIVE DIRECTOR : DALE LOPEZ
COPYWRITER : LIANA BARCIA
ART DIRECTOR : PAULO VILLONES
DEPUTY PLANNING HEAD : CRISTINA BUENAVENTURA
DIRECTOR OF MARKETING : OMBET TRASPE
GROUP ACCOUNT DIRECTOR : PAOLO ACOSTA
ACCOUNT MANAGER : MONICA MUYOT
Just Add Water
PRODUCER : IDDA AGUILAR
Production House – Film Pabrika
DIRECTOR : LYLE SACRIS
CINEMATOGRAPHER : TONY LAM
PRODUCTION DESIGNER : RICHARD SOMES
EXECUTIVE PRODUCER : ANA FE MANUEL/ JING LOPEZ
LINE PRODUCER : CHESKA RAMOS
PRODUCTION MANAGER : LIZA APUYAN
LOCATION MANAGER : ROBERT CUEVAS
PRODUCTION ASSISTANT : DEXTER PARAGAS
TALENT CASTER : CHARMAINE BETUDIO/ NESTEA NAESA JR.
Post Production
CG ANIMATION : THE MILL
EXECUTIVE PRODUCER : THOMAS GIBSON
PRODUCER : JARRAD VLADICH
CG/VFX ARTISTS : TOM RAYNOR/ MARGAUX HUNEAU/ GREG SPENCER
COLOR GRADING AND ONLINE FACILITIES : THE MILL
POST FORMAT : HD
OFFLINE EDITOR : AIDRIAN TECSON
OFFLINE SUITE : UNDERGROUND LOGIC/ HIT PRODUCTIONS EDITING SUITE
Soundtrack /Music Production
AUDIO POST HOUSE : HIT PRODUCTIONS
SOUND ENGINEER : DAVE NAVARRO
ORIGINAL MUSIC COMPOSER : MALEK LOPEZ
