MAKATI, PHILIPPINES – The EON Group, an integrated communications consultancy, won two major bids under The Department of Tourism (DOT). Geared towards promoting the Philippines as a fun and dynamic destination, these creative and social media projects will be handled primarily by the firm’s digital and creative technology arm, DiG.
EON was entrusted by the DOT to provide social media management and strategic planning services for the government agency, conceptualizing and executing a social media strategy and promotions plan to increase the visibility of Philippine-associated destinations and products, as well as sustain the “It’s More Fun In The Philippines” campaign.
The proudly-Filipino communications consultancy will take on the tasks of creating content to drive engagement across all of the agency’s social media platforms, developing and executing a media plan, and managing influencer partnerships.
“We look forward to working with EON in capturing the global audience through social media and other innovative digital strategies that ensure worldwide engagement. We expect this partnership to yield world-class content that will contribute to the growth of the tourism industry,” said DOT Assistant Secretary Howard Lance Uyking.
The EON Group also won the bid to provide creative services for the Department of Tourism’s promotional efforts for the 30th Southeast Asian Games (SEA Games), which will take place in Clark, Subic, Manila, and other nearby areas later this year. The event is expected to gather around 17,000 participants from different countries, including athletes, team officials, technical officials, press, and media attendees. Apart from bringing together athletes from South East Asian countries, the Philippine-hosted 2019 SEA Games will also serve as an avenue to showcase the beautiful tourist destinations of the country.
EON is in charge of digital and audio-visual content creation, as well as the development of a media plan targeting all Southeast Asian countries, with the objective of promoting sports tourism to help boost foreign tourist arrivals.
“This partnership with The EON Group signifies the Department of Tourism’s vision to effectively promote the Philippines through quality marketing campaigns that showcase our products and our people,” said Assistant Secretary Uyking. “Our hosting of the Southeast Asian Games is a great platform to promote sports tourism in the country,’’ he added.
“These are two very exciting wins that align with EON’s advocacy of branding the Philippines,” said Junie del Mundo, co-founder and Chief Executive of The EON Group. “It is both an honor and a welcome challenge for our Filipino team of global thinkers to show that our country is a dynamic destination with caring, collaborative, creative, and colorful people.”
