Starting strong for the first half of 2019, Campaigns & Grey (Grey Manila) won the businesses of companies in the FMCG and Telco industries in the Philippines.
The agency recently bagged Langnese Honey, DKT International, and PLDT Enterprise.
Grey Manila will be working on the communications requirements for Germany’s No. 1 honey brand Langnese Honey. Grey was chosen because of the fresh ideas that they presented.
Another new account for the agency is DKT Health Inc. Grey will be handling digital, OOH, and in-store for the TRUST umbrella brand, the leader in contraceptive and reproductive health products in the Philippines.
Grey Manila CEO John Lucas attributes these wins to the agency staying true to its mantra of ‘famously effective’. “At Grey, we apply creativity to solve business problems. We bank on the strength of our creative ideas, making sure that it will resonate with the target audience and at the same time address the brand’s objectives,” said Lucas.
“We also go beyond the brief. When brands ask us for a pitch, we look at it from the perspective of different specialists and give them the best solution, even if it is beyond their ask,” Lucas added.
The PR division of Campaigns & Grey also bagged the retainer for PLDT Enterprise, the B2B arm of the Philippines’ leading ICT and digital services provider PLDT Inc., along with the production of its online magazine Hot Joe.
