MANILA, PHILIPPINES – LPG Corporation went into 2020 with another account acquisition after PMB Salon Specialties, Inc. (PMBSSI) tapped the agency to handle its digital campaign.
Now on its second year, LPG offers full media and creative services to clients across platforms.
A manufacturer, importer, and distributor of hair and scalp care products, PMB was established in 1992, banking on the company’s strengths in marketing, research and development, and quality control in the hair care category. Its clients were primarily beauty salons—starting out in Manila and eventually expanding to other cities nationwide.
Today, PMB not only caters to beauty salons and other beauty-centric companies, but to end users as well. PMB holds regular product demos and workshops conducted by product specialists. It is also the exclusive distributor of Alfa Parf Milano, a global hair care brand widely known all over Europe and Asia. Some of the international and local brands under PMB are Semi Di Lino, Lisse Design, Q-Tee Coat Extra Shine, Hi-Tense Conditioner, Regenerant Follicle Care, and Maison Belle.
To highlight PMB’s styling line, LPG produced 3 online videos which showcased Style Stories Flexible Mousse, Top Trend Wet Gel, Final Style Styling Spray, Final Style Cream, and Q-Tee Coat Extra Shine. The videos were directed by Pao Pangan, a product of U.P. Film Institute and Mowelfund, who has carved a name for himself in the advertising industry. Aside from being a director, he is also a seasoned Director of Photography (DOP).
The agency collaborated with Direk Pao and the production team to come up with a refreshing and youthful series of videos that are relatable to the target market.
LPG Creative Director Agnes Cristobal shares, “From the get-go, we were thrilled with the opportunity to showcase PMB’s brands and how the agency can weave a story around its hair products.”
“Appointing LPG as our media and creative agency is a step towards expanding our market while highlighting the strengths of each product line,” PMB Managing Director Michael Samson stated. He said that beyond beauty, PMB empowers people in pursuing their dreams and aspirations with confidence and self-love.
PMB products are available at www.pmbssi.com.
CREDITS:
Title: “Shine”
Client: PMB Salon Specialties, Inc.
Managing Director: Michael Samson
Agency: LPG Corporation
Managing Director: Malou Gayapa
Media Director: Jannet Perez
Creative Director: Agnes Cristobal
Post Production: Ambient Lightpost – Mars Abayon
Director/DOP: Pao Pangan
Executive Producer: Joel Calle
Assistant Director: Ickay Eusebio
Production Designer: Michael Reginaldo
Production Managers: Chriz Soriano, Marcela Lee
Caster: Zeny White
Makeup Artist: Berna Albero
Propsman: Cesar Ignacio
