Pattaraporn Wongmesak (Pui) has joined Grey Group Thailand as Associate Vice President & Country Manager. She will oversee Grey and G2 in Thailand, whose clients include Procter & Gamble, GlaxoSmithKline, Sara Lee and AXA. She will report directly to Grey Group Asia-Pacific CEO Nirvik Singh.
Wongmesak was previously Business Development Director of XPotential (Thailand) where she played an instrumental role in the branding and corporate strategy firm’s joint venture set-up. Working closely with XPotential’s UK head-quarters, Wongmesak was charged with driving strategies for local and international clients such as Tesco Lotus, Beiersdorf, The Pizza Company and Ziroco.
In 2003, Wongmesak helped establish Cheil Communications in Thailand. Under her leadership, the agency was named the fastest growing office in South East Asia Pacific for three consecutive years. Prior to that she was Group Account Director at Bates Thailand, where she helped accelerated Dentyne and Clorets to the top two positions in the breath freshener market. Wongmesak also led new business wins for Sarsi and Cotton USA, as well as the corporate repositioning of Avon and DTAC, Thailand’s second largest telecommunication company.
