Welcome a new shop to agency row: two award-winning CDs have set up IDEASXMACHINA, together with a suit and BTL expert, to create ‘ingenious’ work. The shop’s partners are CDs Third Domingo (formerly of PublicisJimenezBasic) and Evans Sator (most recently of Leo Burnett Vietnam), and business head Florence Santos-Reyes. The shop plans to ‘move people by devising ingenious communication systems,’ with a clear eye on both turnaround and cost. ‘We believe that true creativity is an inspired engine: effective and efficient,’ Domingo writes.
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