MANILA - The year ends well for NuWorks as it bags gold for Independent Agency of the Year and bronze for Digital Agency of the Year for the Philippines in the recently concluded Campaign Asia Pacific Agency of the Year in Singapore.
This attests to the consistent and brave work of NuWorks in new business acquisitions, digital campaign excellence, and leading in bleeding-edge innovations that were milestone firsts for the Philippines.
Committing to its thrust as an Innovations Agency, NuWorks went beyond communications and combined the expertise of advertising, digital, brand strategy, big data analytics, experience design, technology, media, social engagement, and its very own R&D unit all in one roof.
This led to additional key account wins for the year including Smart, Nestle Professional, and Nestle E-Commerce, which includes projects not only of digital scope, but also on above the line, experience design, tech development, and innovative market research.
Some notable digital campaigns include SkyFlakes’ “Asahan Mo”, which empowered Filipinos to lead the change that they want – not by counting only on political leaders, but starting with themselves amidst the negative atmosphere of the 2016 elections, “Flawless for All”, with Belo Essentials becoming the first beauty brand to focus on the LGBT, and Sunsilk’s “Cheerkada”, a hyper-customized, highly targeted campaign that cheered girls at the crucial moment of weakness when they were giving up their personal goals.
As a staunch advocate of digital transformation in the country, NuWorks introduced solutions that moved the industry forward:
DeepDive, affective pre-testing process for content, roots from neuroscience and IoT. It helps eliminate subjectivity in content development by combining Electroencephalogram (EEG) testing which measures brainwaves, eye tracking, facial recognition, and traditional qualitative interviews to truly uncover how consumers feel towards a communication material.
Firestorm Chaser, NuWorks’ Crisis Management System, uses advanced and predictive analytics to enable brands to respond properly at the speed of culture.
Jeff Saez, NuWorks CEO and President, commented, “We will continue to transform ourselves for the people we serve and bring them more meaningful solutions. These awards are brought forth by the tenacity of the team and the trust of our clients.”
As one of the most prestigious awards in the region, Campaign Asia Agency of the Year Awards recognizes “inspired leadership, management excellence, community service, outstanding business performance and overall achievements in advertising and communications industry across Asia-Pacific”.