Success has many fathers, which we’re seeing now in the roadshows of marketing experts whose talents contributed to the Obama campaign. Yet given the opportunity, how can you not go?
David Plouffe, referred to by Barack Obama as "the unsung hero" of his campaign, join DDB Worldwide’s seminar on the "Audacity Of Successful Brands" on Thursday 25 June at 10:45 am. Plouffe was the first person, other than his family, who President Obama credited in his acceptance speech, in which he referred to Plouffe as “the unsung hero of this campaign, who built the… best political campaign, I think, in the history of the United States of America.”
Chuck Brymer, President and CEO of DDB Worldwide, noted, "This was the election heard round the world. Plouffe’s blend of digital and traditional media was spot on and the key driver behind the successful brand story and record campaign fundraising. This year there could be no better speaker and no better event for our multinational, creative celebration in Cannes. We look forward to having David with us in Cannes."
Bob Scarpelli, Chairman and Chief Creative Officer of DDB Worldwide, said: "Plouffe’s smart campaign, characterised by bold, creative use of media and consistent, authentic messaging, arguably made President Obama the brand of the year and his political campaign the campaign of the year."
