On Friday, Ogilvy announced that former OgilvyOne Singapore ECD Peter Moss will return to Asia as one of several Regional Creative Directors. Working closely with Todd McCracken (ECD, O&M Singapore), Moss will be directly involved with accounts such as Diageo, The Economic Development Board and Unilever.
A 10-year Ogilvy vetran in both Hongkong and Singapore offices, Peter was most recently Creative Group Head at O&M New York. There he led an advertising-based team that cross-fertilized advertising and digital platforms for clients, fusing creative uniformity across both.
As Chris Riley, Managing Director of OgilvyOne Worldwide Singapore says, “Pete Moss returns … at a time when digital is having a greater impact on all brand communication plans. I’ve personally worked with him in Hong Kong and Singapore and can confidently predict that he will have a huge impact on the work, clients and staff. “
Moss also returns at an important moment for Ogilvy Singapore, witnessing closer alignment between senior creative leaders and clients on one hand and continued business growth on the other. “This combination has allowed us to invest in a bigger creative role, and we could not imagine anyone more suited and be any happier than have Peter Moss rejoin us to do this,” adds Riley.
