DM9 JaymeSyfu, an affiliate of DDB Worldwide, and one of the leading creative shops in the country, announced important developments in their top management. Merlee Cruz-Jayme becomes Chairman, on top of her current role as Chief Creative Officer). Alex Syfu, Partner and Board Member, will focus on his new roles as Chief Adviser & Chief Relations Officer.
Joining the agency in February as General Manager is Ronald Barreiro. Barreiro will focus on business development and operational management as the agency transitions for growth. Barreiro was formerly EVP for Account Management at Publicis Manila, where he headed a 40-person team on accounts such Nestle Phils., Beam/Maxxium, Robinson’s Department Store and URC.< width="200" height="213" align="left" src=" RONALD BARREIRO. " alt="" />< width="200" height="191" align="left" src=" alex syfu. " alt="" />
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