by Rome Jorge
MAKATI CITY – On the momentous occasion of Ogilvy & Mather Philippines’ transfer of office to the 14th floor of 8 Rockwell on Rockwell Drive in Makati City, both Miles Young (outgoing Ogilvy & Mather worldwide chairman and CEO) and John Seifert (incoming Ogilvy & Mather worldwide chairman and CEO) were present. At an exclusive dinner held on July 13, 2016, at Chef Jessie at Amorsolo Square, just a short walk away from Ogilvy & Mather Philippines’ new offices, Young and Seifert were joined by adobo magazine president and editor-in-chief Angel Guerrero.
Young appointed Seifert January 20 this year as his successor. Seifert assumes the role with 37 years of experience at Ogilvy & Mather. Miles, who joined Ogilvy & Mather in 1982, will continue to work with Ogilvy & Mather in a non-executive role and assume the position of Warden at his alma mater, New College, at Oxford University this year. During Miles’ leadership, Ogilvy & Mather won Cannes Lions Network of the Year five consecutive times. Miles came to Manila after having recently accepted this year’s trophy at the world’s most prestigious creative awards.
Speaking about adobo magazine, Young remarked, “I think everything about it is good, Angel. I like the name ‘cause I love adobo [laugh] … I can make the perfect adobo at home. You got a great title. But more than that you got great substance in the content and you speak with an authentic voice. It feels like something quite personal and somehow creative—a media brand that has got authenticity. It’s interesting to read and I would say that in my view it’s in the very, very top in our section, in the world without a shadow of doubt. So you should sell it for a large amount of money. I really mean it. Thank you.”
adobo magazine celebrated a decade of being the word on creativity in March this year.
