MANILA – Don’t underestimate the most important meal of the day. Breakfast has long been labeled that and Johns Hopkins University’s Bloomberg School of Public Health notes that breakfast provides you with the energy and nutrients that lead to increased concentration. Studies also show that breakfast can be important in maintaining a healthy body weight.
With over 400 stores nationwide who took part in National Breakfast Day, hundreds of thousands of Filipinos enjoyed a free and delicious McMuffin to start to their day on March 14. From 6:00AM to 7:00AM, families, groups of friends, and individuals woke up extra early and flocked to participating McDonald’s stores for their free breakfast treat via dine-in, take-out, and drive-thru.
McDonald’s Philippines President and Chief Executive Officer Kenneth S. Yang took the lead in welcoming Filipinos to the much-awaited morning event. McDonald’s Chief Happiness Officer Ronald McDonald was also present, along with McDonald’s endorsers and National Breakfast Day ambassadors. The brand’s most recent endorsers Alden Richards and Maine Mendoza, popularly known as “AlDub”, gave McMuffin sandwiches to customers in McDonald’s Bluebay Walk, Pasay. Other celebrities who were present in different stores around the metro included Xian Lim, Enrique Gil, Janine Gutierrez, Bianca Umali, Miguel Tanfelix, Alwyn Uytingco, Vin Abrenica, and Shaira Mae Dela Cruz.
“We celebrated our first National Breakfast Day in 2013 to share the goodness of a McDonald’s breakfast to more Filipinos,” said Yang.
The National Breakfast Day experience goes beyond March 14 through a “breakfast surprise.” Participating McDonald’s stores nationwide further spread the morning cheer by giving 100 free McMuffin sandwiches to groups or organizations who are unable to enjoy a good breakfast because of their early or different work schedules. Examples of these are security guards, hospital staff, and public school teachers.
“We are happy to continually delight our customers with a beautiful breakfast experience for the fourth time in a row—it’s McDonald’s best Monday ever,” said Yang. “We hope to see everyone every day at McDonald’s to enjoy our delicious and affordable breakfast offers,” he added.
The hashtag #NationaBreakfastDay has consistently been a trending topic since the campaign was launched and was joined in 2016 by two other hashtags, #McDoPH and #BestMondayEver. For everyone who got their free McMuffins, they will most assuredly agree.
Keep on sharing about your beautiful morning on McDonald’s Facebook page, facebook.com/McDo.ph, or tag @McDo_PH on Twitter or Instagram with the hashtag #NationalBreakfastDay.
