In a world that has become so fast, digital, and complex, design has evolved according to the changes in the environment and adapted to the needs of this highly connected generation.
Yet, for his keynote speech at the adobo Design Series 2018, Kinetic Singapore Co-Founder and Creative Director Pann Lim brings the audience back to a very central human concept: “Pamilya”.
But Lim wants to go beyond the definition of the family as consisting of parents and their children. According to Lim, a family is “where individuals gather under one roof and become kin — bonded together in common spirit and love towards the one same goal.”
Pann Lim is also a judge for the adobo Design Awards 2018, a regional awards program that recognises the best creative work across different design disciplines.
Lim believes that creating work without an idea is a sin.
This belief has earned him over 450 industry awards locally and abroad, including Singapore’s highest design accolade — the President’s Design Award in 2013 and 2015, Gold Pencils at the New York One Show, Cannes Lions and a Yellow Pencil at the 2016 D&AD. Through his career, Pann has been invited to judge at numerous award shows from the Singapore Creative Circle Awards (The Gong Show), the Effie Awards, Malaysia Kancil Awards, Miami Clio Awards, Webby Awards and British D&AD Awards. In 2016, Pann had the honour of chairing The Gong Show.
He strongly believes in nurturing fledglings and sharing his passion for creativity. He is a founding member of The Design Society and a frequent guest at Singapore’s design schools. Pann was also an adjunct lecturer at Temasek Polytechnic from 2012 to 2013.
Catch Kinetic Singapore’s Pann Lim on March 22, 2018 at the Mind Museum in Bonifacio Global City, Taguig at this year’s adobo Design Series with the theme “Design Solutions in a Connected World.”
The adobo Design Series 2018 is co-presented by Jollibee and works in partnership with these prestigious institutions: Design Center of the Philippines, Communication Design Association of the Philippines, Animation Council of the Philippines, Game Developers Association of the Philippines, with the support of the British Council Philippines. The event official Registration Partner is TVCXpress Manila.