< width="249" height="142" align="left" src=" pdi. " alt="" />Every year, for the past four years, the Philippine Daily Inquirer, the country’s leading newspaper, represents the country at the Cannes Advertising Festival.
Each time Pepito Olarte, PDI’s vice president for Advertising, and his team go, they see a happy evolution in the Philippine delegation. It grows larger, merrier, prouder and more passionate about presenting great ads on the world stage.
This year’s trip to Cannes was especially rewarding, as Olarte accepted the country’s first Gold Lion. Perhaps the experience was so overwhelming that it inspired PDI to share the honor and prestige with those who have never experienced the Cannes Lions before. So it was only a matter of time before it came up with the PDI Cannes Delegate Program.
In a nutshell, the national daily will sponsor two agency representatives and five representatives from its top clients to Cannes, inclusive of registration fees, airfare and accommodation.
Among PDI’s top 50 clients who register the highest adspend growth in 2007 versus 2006, five will win delegate slots by raffle. Agency representatives, however, will have to prove their mettle.
The PDI is holding a print competition, to be judged by a panel of experts in (presumably) the creative field. The creator of the winning entry gets a delegate slot, and so does his counterpart in the media agency.
In other words, your print ad can be your ticket to the Cannes Lions.
The competition is open to all PDI partner agencies and all product categories. The only requirement for entry is a minimum or combined equivalent of a full-page ad. Deadline is December 31, 2007.
It’s a wonderful opportunity for clients and agencies alike, especially those whose annual budgets can’t accommodate a learning experience like the world’s most prestigious advertising festival.
For more information, please contact Chris Vida at 897-8808, or visit the PDI website at www.inquirer.com.ph.
