Creative excellence and impeccable efficiency, these two growth factors were considered in McCann Worldgroup Philippines’ appointment of Ramon Garcia.
Garcia has over two and half decades of experience in advertising, marketing, and sales-managing leader and challenger brands. He has managed and made brands successful in different economic situations. His core competencies has been in been in the area of the development of marketing communications solutions and campaigns, overall management of agency operations, turning around brand performance, strengthening client relationships, and winning new business.
In McCann, Garcia stands out with his witty, well-educated and well-travelled personality. A McCann veteran with an MBA from AIM, his keen insight into humanity has been shared to the agency for over 15 years. Garcia can also be credited as the business champion behind McCann’s recent gold and silver Cannes win for Fully Booked and Maggi.
Garcia currently heads the Nestlé business. He previously led giant accounts like Globe Telecom, United Laboratories, San Miguel Beer, Coca-Cola, Jollibee Foods Corporation, Bank of the Philippine Islands, MasterCard, Gillette, and McDonald’s business groups. Before McCann, Garcia was with Johnson & Johnson. He started his career with San Miguel Corporation’s Magnolia as a brand manager for their milk brands.
With a reputation for having passion for creative solution and keen eye for new business, Garcia will lead McCann with growth as his primary agenda. He will focus on four key thrusts by which to carry forward his growth objective: First, to strengthen the agency’s competitive advantage as McCann Worldgroup. Second, to explore unique territories in synergy with regional capabilities. Third, to expand a new array of strengths especially in data analytics and management, digital technology. Lastly, experience creation and to harness the potential of its younger, mid-level talent.
“McCann’s central philosophy of Truth Well Told will continue to be the banner by which the agency will move forward towards a new decade, inspired by the dynamism of the current age, characterized by agility of action and sharpness of insight,” Garcia said.
Raul Castro, McCann Worldgroup Philippines’ chairman and CEO said, “Mon has the wisdom matched with the dynamism to shift and thrive in these changing times. Nobody deserves the post more than Mon does because he is a good businessperson, he is objective and experienced, he lives with the right values and he has a rich personality that he is very generous with. I am confident that with his new in role McCann, under his leadership he will bring the agency to greater heights.”
Garcia will strengthen McCann Worldgroup Philippines’ reputation of being the top-of-mind advertising brand, famous for making brands famous in the country and the leading marketing services company among its stakeholders with a strong reputation for making brands famous and for consistently offering original and creative yet actionable strategic solutions made through a collaboration of young and seasoned experts. It is the largest and leading integrated marketing communications firm in the Philippines, with deep expertise in advertising and brand communications; digital and social media marketing and analytics; activation and below-the-line marketing; broadcast and digital.