Hong Kong – Ogilvy Consulting – the global strategy and innovation arm of Ogilvy – has announced two senior appointments with the promotion of Christopher Brewer and Pierre Robinet as Managing Directors for North and Southeast Asia respectively. Both will report to Jerry Smith, Chief Operating Officer for Ogilvy Asia & Principal Consultant of Ogilvy Consulting Asia who will continue to oversee Ogilvy Consulting in Asia.
This follows the recent announcement by John Seifert – Ogilvy’s Worldwide Chief Executive – of Lucy McCabe’s appointment as Global Lead for Ogilvy’s Customer Engagement and Commerce capability. McCabe’s new role is effective immediately from Singapore; however, she will move to London in due course later in the year.
“Lucy is up there with the smartest people in the industry. She has developed some of the best client growth strategies across a number of categories and helped shape a market leading offer in our advisory services. She thoroughly deserves this promotion and I know she will succeed in developing growth and value for our clients at a global level. I can’t thank Lucy enough for her contribution to our clients, our business, and our people.” said Smith.
Brewer joined Ogilvy in 2013 as the Head of Hong Kong’s Consulting practice. Most recently he was Senior Consultant for the agency championing the Digital Transformation and Consumer Experience practices of the network. Working alongside Lucy McCabe for the last six years, he has led award-winning engagements for some of Asia’s leading brands.
Robinet joined Ogilvy Consulting in 2016 as Senior Partner in Southeast Asia. During this time he has led both the Innovation and the Health & Wellness practices for the network in the region. He has extensive experience in marketing, digital, and business transformation strategy. He is also the founder of LIVE WITH AI (LWAI), a non-profit, Singapore-based organization that leads working groups and research on the positive impacts of Artificial Intelligence (AI) in society.
“I could not be more excited for Christopher and Pierre on their expanded leadership roles. Together with Sandy Ng – who leads our China Consulting business – they will join me in the stewardship of Ogilvy Consulting in the region. The demand for our Consulting services in Experience Design, Growth & Innovation, Business Design, and Digital Transformation is accelerating and continues to be central to Ogilvy’s growth strategy.” added Smith.
