MANILA, PHILIPPINES – Publicis Groupe Philippines has announced that with the departure of Chief Executive Officer Bebot Ngo, Tats Cruz has been appointed as head of agency of Publicis JimenezBasic. She assumes the role concurrent to her position as Managing Director of the agency.
Prior to her appointment, Cruz has held a number of leadership positions at PJB. At one time, she was head of accounts and client service director.
With more than 20 years of experience, she has seen the Agency through its brightest, as well as its toughest of times.
“My appointment to this position comes at a critical time given the situation we all find ourselves in. It’s a daunting challenge, but also an exciting opportunity to prove PJB’s strength and power, as we have done many times in our history. With our strong talent base and solid relationships with our Clients, I am optimistic that PJB can emerge even more successful as the Philippines’ strongest and biggest creative agency,” Cruz said.
She adds “Having been part of PJB for many years, I consider it a blessing to have been mentored by some of the Agency’s past, great founding leaders and the leaders after them. I see this as both an honor and a responsibility to further build their legacy and continue their vision towards the Agency’s new future.”
Publicis JimenezBasic counts among its clients such famous brands as Jollibee, Greenwich, Chowking, Burger King, Unilab, Monde Nissin, San Miguel Foods Inc, Globe Telecom among others.
“Tats Cruz has a proven track record in building strong partnerships with our clients and growing our talent. We are confident that she will continue to provide clients with end-to-end solutions including easy and flexible access to a diverse set of talent and capabilities.” Ken Lingan, Publicis Groupe Philippines chief executive officer, said.
Bebot Ngo departs after 22 years at PJB.
Under her leadership and management prowess, PJB won Agency of the Year in the 4As, Boomerang and Tambuli, and was likewise awarded Best in Market Performance and Best in Management of Business in several occasions.
It was Bebot too, who readied the Agency for digital transformation, steering the organization way ahead of the industry, to be digitally-equipped to offer end-to-end solutions to Clients under one roof.
“We are very grateful to Bebot for her extraordinary leadership and significant contributions over the last 22 years. We wish her all the best in her personal and professional journey,” Lingan said.
He concluded, saying “With the new leadership at PJB, we are assured that Publicis Groupe’s business transformation and organizational structure which has enabled the company to put its clients at the center and to facilitate access to all its services in a seamless and integrated approach will be accelerated”.
