The ‘pitch of the year’ is done. An official announcement has not been made, but sources say that DDB, McCann and incumbent Saatchi have been selected as creative agencies for Philippine oil giant Petron, following a 12-agency search that began in mid-2008. The local company has long had a three-agency system, but was rumored to be considering consolidating its account. Media remains with Starcom.
3 Less than a minute