MANILA – Following its forays into the realm of Augmented Reality, the Philippine STAR once again integrates print with other mediums as it launches Modern Living TV, a new series meant to complement the broadsheet’s section of the same name.
PhilSTAR SVP for sales and marketing Lucien Dy Tioco explained the integration between the show and the print section.
“The way it’s conceptualized, it’s a print and TV experience where you get to see the show on the weekend and you get to read about it on our lifestyle section the following week,” he said. “The content of the paper will actually reflect the additional information that you need, things that are better captured on print, say for example a new development, or a new unit, that we have featured on TV.”
Modern Living TV is a series of 13 episodes that will run every Saturday from July 19 to October 2014. The series airs locally on ABS-CBN News Channel (ANC) and internationally on The Filipino Channel (TFC) every Saturday at 6 p.m., with replays on Sundays at 10:30 a.m.
Hosted by PhilSTAR lifestyle columnists, Stephanie Zubiri and Bianca Gonzales, the series features architecture, interior design, and real estate. Each 30-minute episode will focus on a theme, with upcoming themes such as green living, single living, newlyweds, and active play.
“The Philippines is an exciting place to be in now, and we hope the show will reflect that,” Zubiri said at a press conference.
Dy Tioco also told the press that the show is meant to bring Modern Living to a younger audience.
“For newspapers, we have an older target. Our main audience is in the 30 to 49 segment, and what we’re hoping for with the new TV show is really expanding that audience by attracting the younger set, the young professionals and newlyweds since the urban landscape has already changed and it’s opened up new opportunities for this segment, and thats what the show would like to capture,” he said.
ANC sales head Anna Driz added that the show caters to ANC’s growing female audience.
“For the longest time, ANC was perceived to be a male targeted channel but for the last five years, based on all the research that we’ve made, because of social media where we have a very, very strong following, that’s Twitter and Facebook, our market expanded. Now we are hitting the 25-females as well,” she said.
Also, because we’re seen globally, we have the support of the OFWs as well, which is a good market to attract for real estate companies,” she said.
