MANILA – Top Filipino creatives will be attending this year’s Spikes Asia Festival of Creativity, which runs from September 23 to 26 in Singapore. Among the country’s representatives are judges Raoul Panes (Leo Burnett Manila), Eugene Demata (Di9it/DM9 JaymeSyfu), Leah Huang (Ogilvy PR), and Joey Tiempo (TBWA\Santiago Mangada Puno).
Panes will be judging entries in the Traditional category, Demata in Digital & Mobile, Huang in PR, and Tiempo in Health.
“I think these categories are becoming more exciting and harder to judge each year,” Demata said of Digital and Mobile. “Technology can always hide a weak idea, so I will look for the big idea first and how it seamlessly integrate technology leading to a game-changing innovation or solution,” he said.
Meanwhile, Publicis JimenezBasic’s Kulas Abrenilla and Niño Gupana are the official Philippine team to Young Spikes – Integrated Competition.
This is the second time at Spikes for Abrenilla, who was also the country’s representative at Cannes in 2014 with Jace Burayag, and in 2009 with Peepo David. Gupana also represented the country at Cannes in 2010, together with JP Cuison.
Ace Saatchi & Saatchi’s Anthony Lumicao will be attending the Spikes Creative Academy.
On the speakers lineup, Mobext head Arthur Policarpio will be talking about ‘The Start-up Code: Applying Start-up Thinking to Mobile Marketing along with Globe’s head of digital and mobile advertising Bela Gupta d’Souza.
BBDO Guerrero Creative Chairman David Guerrero will be speaking at Campaign Asia ‘The Big C’, a session that sets out to explore how agencies in Asia are cultivating open thinking and nurturing creative confidence to give brands a boost of energy.
