Is it the recession? Or do we just have too much time on our hands? Sustaining growth after positive Q1 viewership records, SPE Networks–Asia (SPENA) glows in its Q2 figures with spikes in viewership for its two landmark channels across Asia. Most significantly, the Philippines contributes significantly to its overall growth, making it one of the most important and influential markets of AXN and ANIMAX.
Philippine viewership jumped 69% in Q2 for AXN, while ABC1 viewership scored a whopping 102% increase due to successful strategic marketing to target audience of the upscale and affluent*. Programs like the latest season of CSI: NY and Breaking the Magician’s Code have been scoring high on Philippine viewers. [*Source: AGB NMR Philippines.]
For ANIMAX, Asia’s pioneer and still top-of-mind anime channel, its target audience of youth viewers aged 16-24, registered a 22% viewership increase for full day, and 29% for primetime slots, thanks largely to some key programs like brand new anime series, Hayate the Combat Butler, classic all-time favourite Yu Yu Hakusho.
“The Philippines has always been one of the most important markets for us, where we spare no effort in ensuring we deliver a top-notch entertainment experience for our viewers. It shows that our viewers recognize the quality of our channel brands and programs,” said Ricky Ow, senior vice president and general manager, SPE Networks–Asia.
