After scoring Philippines’ first Cannes Gold in radio for the Lotus Spa radio campaign last year, JWT Manila landed one Gold, two Silvers and a Bronze for the same ads at the recent Asia Pacific Advertising Festival, ADFEST, held in Pattaya in Thailand.
The agency emerged the biggest winner in the Radio category by winning the most medals against all the Asian contenders.
Although the Best of Show for radio went to Y&R Malaysia’s “Brush” for Colgate, two more Philippine agencies scored in the category. DDB DM9 JaymeSyfu won a Bronze for the Vandol “Siren” radio spot and was a finalist for the Drixine “Beatles” radio commercial. BBDO Guerrero Ortega managed a finalist for the ChildHope public service radio spot called “Good Kids”.
Another big winner for the Philippines, with two Silvers and a Bronze in Print, was the print campaign for Soroptimist Philippines, a women’s movement. The excellently crafted Soroptimist “Bullet” ad—basically a timeline of the various innovations in guns by men, which ends with the invention, by a woman, of the bulletproof vest—also captured a Gold Clio award in the US last year.
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TBWASantiagoMangadaPuno won a Bronze in Print and a finalist in Poster for the Philippine Star Newspaper “Palawan” ad. In Direct Marketing, Lowe Philippines won a Bronze for the Kuff `n Kollar “Collar/Belt” while Bayantel’s “Downloading” billboard by BBDO made finalist in Outdoor.
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Team Philippines for the Young Lotus competition—Tina Araneta and Aidon Panlaqui from Lowe Philippines—emerged as one of the top three finalists against the under-30 talents from 13 cities. The team from Hakuhodo Tokyo won the top prize for their film “Serial Killer”.
Filipino director Marla Ancheta of Industria was selected to be among the Fabulous 4+ directors who showcased their films at the well-attended festival.
The inaugural Agency of the Year award, which was awarded to the agency that won the most awards, went to Saatchi & Saatchi Singapore. The Network of the Year was JWT and the Advertiser of the Year went to adidas.
The ADFEST invited leading creative directors form all over the world to judge the over 5,1000 entries from more than 33 cities. On jury duty from the Philippines were David Guerrero as Radio jury president, Leigh Reyes in the Press & Poster Lotus jury and Joel Limchoc in the Print Craft and Design Lotus jury.
The four-day advertising festival hosted Asia’s largest gathering of admen from the region, with topnotch guest speakers like Donald Gunn of the Gunn Report, revered designer Stefan Sagmeister, and Tony Davidson of Wieden + Kennedy.
