MANILA – Lucien Dy Tioco, Senior Vice President for Sales and Marketing at the Philippine Star (PhilStar), will take on additional duties by taking on the same role at BusinessWorld, adobo can reveal.
A new position at BusinessWorld, it will consolidate the marketing director and advertising director roles previously held by Conrad Virina and Danny Ocampo, respectively. Dy Tioco shared that both media veterans have filed for retirement.
He joins BusinessWorld, the country’s first business daily, a month after its board of directors elected Miguel Belmonte as its CEO, who will serve concurrently as the president and CEO of PhilStar.
Both newspapers operate under MediaQuest Holdings, the Beneficial Trust Fund unit of Philippine Long Distance Telephone Co. (PLDT). Led by Manuel V. Pangilinan, MediaQuest has secured a majority stake in BusinessWorld back in 2013 while Pangilinan inked a share purchase agreement with the Belmonte family to acquire 51% of PhilStar.
Specific plans for BusinessWorld in light of PhilStar management coming in are tight under wraps, but Dy Tioco shared that one of their chief concerns is reviving the brand, which has seen better days in terms of circulation and even reportage compared to its counterparts who have been quicker and have more effectively responded to digital trends such as social media.
“We have been tasked to grow the business of the paper and restrengthen the prestige and popularity of the paper. Definitely, our new roles will see thru strengthening the synergies of the MediaQuest group particularly in the area of print and news content, he adds.
In addition to BusinessWorld and PhilStar, MediaQuest also owns the Associated Broadcasting Co. (TV5), Nation Broadcasting Corp. (NBC), Cignal Digital TV (Cignal) and the Unitel Group.
