MANILA – The Philippines was ranked as the 23rd most awarded country in the world in the 2014 Gunn Report, the global index for creative excellence in advertising.
The Gunn Report encapsulates the overall performance of the advertising world from January to December 2014, based on the results of 45 global, regional and national creative award contests.
This is the second time the Philippines has appeared in Gunn Report’s top 25 Most Awarded Countries list, sliding three spots down from its #20 ranking in 2013.
The Philippines shares the #23 spot with Norway, as the USA dominated the list at #1.
At the same time, DM9JaymeSyfu landed in the top 25 most awarded digital ads, ranking 20th for its ’TXTBKS’ campaign for Smart Public Affairs.
The Digital list was topped by Dentsu Tokyo for its ’Sound of Honda-Ayrton Senna 1989’ for Honda Internavi.
Meanwhile, Ace Saatchi & Saatchi landed on the list of most awarded Print/OOH ads and campaigns, ranking 50th for its ‘Family Remeet’ campaign for Cebuana Lhuillier.
Leo Burnett Tailor Made (Sao Paolo) topped the Print/OOH list for its ‘Letters’ campaign for Fiat/Don’t Text and Drive, alongside BBDO Proximity Singapore for ‘Un-Cinq’ for Guinness.
“Creativity can be measured by awards. We’ve analysed the results of the most important creative award shows around the world to bring insight, commentaries and rankings – valuable data for the ever-evolving advertising industry to achieve greater heights,” Gunn Report founder Donald Gunn said.
The Gunn Report 2014 guest editor is Malcolm Poynton, newly appointed Global Chief Creative Officer of Cheil Worldwide.
Meanwhile, Gunn Report 2014 guest editor Malcolm Poynton, newly appointed global chief creative officer of Cheil Worldwide, said: “The Gunn Report brings all the chaos and confusion of the seemingly endless award show calendar into sharp focus to give us the bigger picture of what’s hot and who’s behind it. Here you will find the best ideas made for clients that know the worth of a well-executed creative idea.”
The ranking tables and accompanying commentaries are available online at www.gunnreport.com. The Gunn Report Book and Showreel of the Year 2014 DVD will be available in mid-March and will include the results of The Gunn Report for Media 2014.
