MANILA – PLDT announced today that it will offer Big Data services in the country to help local enterprises advance their businesses through a range of digitally transformative solutions.
These solutions allow enterprises to analyze openly available data and gain insights that drive predictive and data-driven decision-making in their businesses.
“Customer behavior can be tracked through online transactions and loyalty card usage to help retailers and banks create relevant offers. Logistics companies can optimize routes; and organizations can use historic and location-based data to evaluate and manage disaster risks,” PLDT said in a statement.
“By offering Big Data services, PLDT enables the country’s digital economy by providing capabilities that leverage our network infrastructure and data service expertise,” said PLDT Executive Vice President and ePLDT President & CEO Ernesto Alberto.
PLDT’s network of Data Centers can process industry-level data center requests, and enable PLDT to offer Big Data services such as Expert Consulting, Managed Platform services, and Breakthrough Insights.
To date, over 75 million wired and wireless subscribers are on PLDT.
“The introduction of Big Data analytics in PLDT’s portfolio reinforces its commitment to provide customers with game-changing capabilities and insights that can propel their business to the ASEAN landscape,” said ePLDT Group Chief Operating Officer Nerisse Ramos.
In PLDT’s case, Big Data helps the company determine opportunities for cross- and up-selling products, promoting various platform events, and developing promos depending on actual consumer usage. These decisions are based on data that provide valuable insight into the profiles of PLDT’s users, helping the company develop relevant products, services, and promotions for its consumers.
“The Digital age provides a highly-competitive environment for business. The PLDT Group’s introduction of Big Data services aims to reinforce the competitiveness of our country by leveraging on our continued investments in network infrastructure and technology platforms,” Alberto added.
This milestone announcement follows PLDT’s recent membership in the Open Data Platform (ODP), a worldwide consortium of Big Data global technology leaders that aims to standardize the core platform and accelerate Big Data delivery across markets.
PLDT is the pioneer ASEAN company in the ODP which has a membership of multinational companies including GE, Hortonworks, IBM, Infosys, Pivotal, SAS, and VMWare among others.
