Cannes, 18 June 2008 – During the 3rd Awards night of the Festival week, the Cannes Lions International Advertising Festival has honored the winners of the Press, Design and Cyber Lions categories.
The launch of the Design Lions this year attracted 1126 entries, the Cyber Lions received 2757 submissions and entries totalled 7442 in the Press Lions.
The Press Jury awarded 93 winners out of a shortlist of 692, while the Design Jury awarded 28 winners out of its 137 shortlisted entries and Cyber saw a total of 327 entries shortlisted with 82 winners awarded.
The Press Grand Prix went to DDB South Africa for their Energizer batteries campaign "Paint, Pants, Park and Spit". Nine Gold, 29 Silver and 54 Bronze lions were also given by the jury.
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The first ever Design Grand Prix was awarded to Turner Duckworth: London and San Francisco for Coca-Cola Identity, with 12 Gold, 13 Silver and 13 Bronze also awarded.
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The three Cyber Lions Grand Prix went to Projector Tokyo for Uniqlo’s Uniqlock, in the Website and Interactive Campaigns category, the Online Advertising Grand Prix was awarded to Mediafront Oslo for the Scandanavian Online entry Sol Comments and 42 Entertainment Pasadena won the Viral Advertising Grand Prix for Trent Reznor/Nin’s entry, Year Zero. A total of 14 Gold, 27 Silver and 38 Bronze were also awarded.
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Interactive Agency of the Year was given to Lean Mean Fighting Machine, London.
During tonight’s Awards Ceremony Sir Anthony O’Reilly, Chief Executive of Independent News and Media PLC (INM), was honored with the prestigious title of Media Person of the Year.
Also honored were the winners of the Young Lions Print & Cyber Competitions. Thijs Biersteker and Karian Weijers from the Willem de Kooning Academy took the gold Print Medal for the Netherlands, with Fabiano de Queiroz Silva of McCann Erickson and Marcelo Mariano Dias from JWT taking gold for their Cyber submission.
The Press Jury was chaired by Craig Davis, Chief Creative Officer, Worldwide, JWT London UK; Design was led by Rodney Fitch CBE, Chairman & Chief Executive Officer, Fitch, London UK; Colleen DeCourcy, Chief Digital Officer, TBWA Worldwide, New York USA, was the Jury President for Cyber.
