MANILA – Independent digital creative shop Propel Manila brings Raymund Sison onboard as its new creative leader and partner. Raymund will lead the creative department and oversee the creative vision and direction of Propel Manila’s roster of clients such as Samsung Philippines, Unilever Food Solutions, Kiehl’s, Ayala Corporation, among others.
Prior to joining Propel Manila, Sison was lead creative for Jollibee at Publicis JimenezBasic where he created some of the most memorable campaigns for the country’s most iconic brand. His early years as a creative were spent making exceptional campaigns and pop culture breakouts for BBDO Guerrero, Campaigns & Grey, and DDB Philippines.
“We have been looking for a creative leader who shares our vision and values and has the passion, stamina to steer the agency to where we want to take it, and Raymund is the perfect fit. He is a strong leader with a passion for creating ideas that solve business problems, build brands, and connect well with people,” says JC Valenzuela, CEO & President of Propel Manila. “His entrepreneurial approach to provide creative solutions, not just ads, to business issues makes him perfect for Propel Manila’s entrepreneurial culture. We are positive that Raymund’s addition to our current team builds further momentum within the industry and he’ll continue to propel the agency further to greater heights.”
Twelve years in advertising has seen Raymund take care of some of the world’s biggest brands (P&G, Heineken, Pepsi, Johnson & Jonson AXA, Fonterra, Mazda, Lacoste) and some of the country’s largest (Jollibee, Globe Telecom, PLDT, Unilab, Monde Nissin, Splash, Greenwich, Sun Cellular, Philippine Department of Tourism).
His works have been recognized at creative festivals like Cannes, Clio, London International, European Epica, One Show, Spikes Asia, Adfest, Busan Ad Stars, Kidlat, Boomerang, and Tambuli. He served as one of the Board of Directors at the 4A’s Creative Guild of the Philippines and Co-Principal at The Guild’s Raw School.
Joining Propel Manila, Raymund states “The explosion of digital in the country is the fastest and biggest it’s ever been. It’s very exciting because it opens endless possibilities in coming up with creative solutions. With Propel Manila’s impressive digital, tech, and data capabilities, I am excited to tell stories where technology, creativity, and humanity intersect.”
