MANILA – Publics JimenezBasic is joining forces with digital agency K2 Interactive Asia, in a move to boost its offerings in digital brand strategy, identity development, search engine and social media campaigns, app development, and e-commerce platforms.
Established in 1999, K2 Interactive Asia is headed by Dave Drilon and services clients such as Ayala Corporation, First Philippine Holdings, DM Consunji Inc., Aboitiz, Phinma, Trans-Asia Power, IFC/World Bank, Metrobank, Fonterra Brands, The Medical City, SM, Samsung Philippines, Homme et Femme/Fred Perry, and National Bookstore Online.
Drilon, is taking on the role of Chief Digital Officer.
K2IA brings in corporate and digital specialists who will be part of the PJB Interactive division and allows PJB to meet their clients’ ever-growing demand for enhanced digital services.
Bebot Ngo, Joint CEO of Publicis JimenezBasic, said, “K2IA joining us is truly exciting. This move allows us to deliver on our ambition to be the creative partner of our clients in their digital transformation. K2IA has the technical expertise, we have the creativity, strategic thinking, and the brands fit for the interactive engagement. Dave is a perfect leader for the team. He has built a credible reputation in digital, information technology and corporate communications.”
“This is a fantastic opportunity for our team. It brings K2IA’s long experience in digital and specialized investor communications to PJB’s portfolio of core services. Likewise, this move significantly broadens our capabilities to provide end-to-end solutions to clients of any size, leveraging the combined strengths of both agencies.” shared Drilon.
The partnership brings together Drilon, award-winning ECDs Brandie Tan and Trixie Diyco, Campaign Asia-Pacific’s South East Asia Planner of the Year runner-up CJ Jimenez as Head of Strategic Planning.
As Ngo put it, “We’re always watching out for that right time and the right move for a stronger PJB. We’ve made the moves to make 2015, great.”
