MANILA – Publicis JimenezBasic (PJB) has scooped KidZania Philippines’ creative appointment following a credentials presentation.
Four agencies had presented credentials for the creative assignment, according to Myra Moñozca, the marketing director of Play Innovations Inc, the ABS-CBN unit leading KidZania’s development.
“They were chosen on the basis of a detailed score card that included their area of expertise, client profile, experience in targeted comms, reputation of principals and experience of staff, in-house resources, multi-platform creative expertise, and financials,” said Moñozca.
“We are still finalizing the scope of work we need them to do at the moment, but we’re looking at rolling out the comms program launch towards the end of the year.”
Set to launch in early 2015, the immersive family ‘edutainment’ destination for four to 14 years segment, using role playing for kids to explore more than 70 different professions. The kid-sized city will reflect brands, government and institutions that are part of the fabric of cities in general.