With its global mantra of “Lead the Change – Digital at the Heart”, Publicis JimenezBasic brings in two specialists in the digital field to bolster the full-service agency’s digital capabilities.
Jeff Mendoza joins PJB’s digital team as Digital Creative Director. Mendoza previously worked with Watson DG and Trigger Shanghai designing websites for Hollywood studios such as Paramount Pictures, Sony, and Universal Pictures to name a few. As a specialist in interactive design, he’s built websites for blockbusters such as Monsters University, The Three Musketeers, Ghost Rider 2, Tintin, and Resident Evil: After Life.
Mendoza’s career has also seen him taking on big multinational brands like Nike, Nokia, Chupa Chups, Mazda, and Citibank while working with the likes of OgilvyOne Manila, BBDO/Proximity Singapore, JWT/XM Singapore, and BBH Singapore. Mendoza will lead the creative side of PJB’s digital team.
Elie Odigie also joins the digital team as Content Performance Analyst. Odigie briefly served as Social Media Consultant for The Experience Group in Singapore handling analytics, media buying, and content planning for its clients. She was also previously the Search Specialist of Havas Media Ortega where she handled Citibank, AB Capital Securities, Globe Telecom, UNICEF, Close Up, Pepsodent, and Sunsilk among others.
Mendoza and Odigie will team up with Creative Technologist Vinni Lazaro who joined PJB in 2013 from Tribal DDB. Lazaro has worked on digital projects for the likes of Smart Communications, PLDT, Philippines Airlines, and Anmum. More recently, he has been handling a huge chunk of the agency’s digital projects for clients like Under Armour, Cebu Pacific, Jollibee, Greenwich, Burger King, Appebon Kid, SkinWhite, and more.
Andrew Garcia, Business Unit Director for Digital & Interactive, shared, “Having Jeff and Elie onboard is a major step towards Publicis JimenezBasic’s commitment to giving our brands access to the best talent, regardless of medium. Jeff’s stunning creative vision and Elie’s skill set and attitude have already proven valuable in the short time they have been with the interactive team. I look forward to their continued success.”
In photo (L-R): Vinni Lazaro, Andrew Garcia, Elie Odigie, Jeff Mendoza
