BORACAY — Out of the 3 finalists, team Publicis JimenezBasic’s “Art Lottery” took home the very first E. Zobel Diwa award.
The agency won $10,000 pot money to make their campaign that aims to encourage Filipinos to take and upload photos of any art they see around the country, a reality.
Publicis went head-to-head with FCB Manila and Leo Burnett.
Ms. Dedes Zobel awarded the team herself during the Kidlat 2015 awards night at Hennan Garden in Boracay.
The E.Zobel Diwa Awards aim to gather the best ideas from the country’s top creative talents to solve any number of issues the Philippines is facing and recognize the best in Public Service advertising.
The awards is named after the late businessman and philanthropist, Enrique Jacobo Emilio Olgado Zobel.
