MANILA – Former creative partners Ramon Alfonso and Griffey de Guzman reunite as they join Havas Media Group Ortega’s Arena as Senior Art Director and Associate Creative Director, respectively.
Alfonso and De Guzman initially worked together in JWT and had jointly developed the creative campaigns for Red Horse Muziklaban, Ford and Pilipinas Shell Corporation.
Prior to joining Arena, De Guzman was the Head of Copy at Dentsu Philippines, where he initiated the “Man on Bike” radio campaign for Panasonic. This project led to recognition at different international competitions such as the Korean AdStars, Spikes Asia and the New York Festival.
Alfonso was an Art Director at Publicis JimenezBasic. In 2011, he won first place at the Young Kidlat Awards with Jeff Thomas. Together, they represented the country in the Young Lions Young Marketers at the Cannes Lions International Advertising Festival.
Commenting on new appointments, Lawin Bulatao, Executive Creative Director, Arena, said: “Ramon and Griffey’s creative collaboration will contribute to the growth of HVMO’s Arena as one of the fastest Arena brands around the world. I believe our campaigns are to be designed along with the colours of fun that this duo provides.”
On his appointment, Alfonso said: “This is a whole new world. Arena is in a wonderful position as an integrated agency.”
“It is an exciting time for us here at Arena – we are reconfiguring the way advertising is supposed to be,” De Guzman added.
