MANILA – Following a successful launch in 2013, the CMO Mobile Summit returns this November 19, with digital decision makers from around Asia Pacific coming together to take on the theme “Making Mobile Work.”
The summit will focus on the various ways that marketers can apply mobile for brand building, commerce, building loyalty, and in the enterprise.
This year’s speakers and their topics include:
Deepesh Trivedi, Head of Retail and eCommerce – Southeast Asia, FACEBOOK
Topic: Driving Success in a Mobile-First Market
Learn about Facebook’s own journey pivoting to a mobile-first environment, and the marketing implications and themes a mobile-led consumer landscape.
Andrew Knott, Vice President of Digital and Media – APMEA region, MCDONALD’s
Topic: Making the Jump to Mobile
As one of the world’s largest advertisers, how has McDonald’s re-energized its marketing with mobile, and what can brands learn from its success in tying together traditional, digital, and mobile marketing?
Paul Bedi, Head of Retail & Mobile Strategy, Cards and Unsecured Loans -Asia-Pacific, DBS BANK
Topic: Reinventing Customer Service with Mobile
Awarded globally for their mobile app strategy, how does Singapore’s largest bank use mobile, social, and technology, to elevate customer satisfaction?
Jonathan Nadiranto, Sales Director – Asia, SPOTIFY
Topic: Creating a Culture of Innovation
From small digital music start-up, Spotify went on to re-engineer the music industry. What can big brands learn from the start-up approach in creating mobile innovations?
Rohit Dadwal, Managing Director – Asia-Pacific, MOBILE MARKETING ASSOCIATION (MMA)
Topic: The New Mobile Economy
Learn how mobile is reshaping the way people buy products, how they decide on what to buy, and how they buy.
“Since the first CMO Mobile Summit, mobile has grown to be a larger part of the conversation in each organization. This year’s event will be a great opportunity to hear case studies from speakers who were able to make mobile work for their own companies, and at the same time, network with fellow decision-makers to push mobile marketing forward in the Philippines,” said Arthur Policarpio, managing director of Mobext Asia-Pacific and co-chair of the CMO Mobile Summit 2014.
Hans Roxas-Chua, Co-director of the IIDM Program and Co-Chair of the CMO Mobile Summit 2014, added: “Mobile has so much untapped potential here in the Philippines. It is the most used device of Filipinos, always on 24/7. The goal of the CMO Mobile Summit is for every attending CMO to walk out of the event ready to give mobile a bigger role in their strategy.”
Only 350 slots are available for the CMO Mobile Summit. CMOs, marketing heads, and digital leaders, may request for an invitation at the CMO Mobile Summit website. The early bird rate is at P9,900 until October 17, while the regular rate is at P10,900
For more information, call +63 02 927-0096, or +63928 5065382 or register here.
