Samsung Showroom Rules at 2008 NY Festivals Inovative Advertising Awards

Goodby, Silverstein, and Partners in San Francisco came home with Grand in the 2008 New York Festivals (NYF) Innovative Advertising Awards at the Samsung Experience showroom in Time Warner Center. Their entry “Milk Get the Glass Site” produced for California Fluid Milk Processors Advisory Board also won gold for Best Microsite.

Lowe Brindfors of Stockholm, Sweden, took home the most Gold, with an impressive eight wins for Guerilla Marketing: Outdoor, Corporate Information, Best Integrated Campaign, Best Consumer-Targeted Website, and Best Design for work they created for Stella Artois.

With award categories ranging from guerrilla, viral, and ambient marketing, to advergame, pop-up and webisode advertising, this innovative show for interactive work was a must-see survey of the best international new media advertising and marketing. All Gold winning work was showcased at the ceremony, with a special gallery of select award winners, organized by Executive Director Joel Goodman, set up for viewing during the cocktail hour.

Although the Philippines won no metals, two of its entries did make it as finalists, “Peel off” and “Clock” from DM9 JaymeSyfu.

This year the NYF Innovative Advertising Awards received entries from 44 countries. For 16 years, this competition has recognized the most innovative and creative digital, interactive and emerging advertising and marketing the world has to offer.

Entries were reviewed by an international panel comprised of industry executives, creative directors and producers. Judging criteria included ability of the entry to communicate its message, idea or appeal; design; structure and ease of navigation; interactivity and functionality; originality of the creative/communicative approach; creative concept; marketing impact; and overall user experience.

Winning entries will be showcased at www.newyorkfestivals.com and promoted by NYF representatives in 62 countries.