ASIA-PACIFIC, AUGUST 11,Grey Group Singapore clinched the KFC account after a competitive four-way agency pitch which included incumbent McCann Erickson, Ogilvy and Religion. The win will see Grey Group Singapore undertake full creative duties for the Singapore market, assisting the restaurant chain in further lifting the brand image of KFC locally.
“It was an intensive pitch process where the agencies involved put in their best and showed interesting work. We chose Grey Group as their work resonated most with the KFC brand and we look forward to working with Grey Group to bring KFC to greater heights,” says Virginia Ng, Marketing Director KFC.
“Our biggest strengths for this pitch lie in our total communications approach and creative strategy. We understand KFC’s business objectives and our ideas are very much in line with KFC’s overall direction for the Singapore market”, says Subbaraju Alluri (pictured), CEO of Grey Group Singapore.
Ali Shabaz, Chief Creative Officer of Grey Group Singapore, Indonesia and Thailand, Ang Sheng Jin, Head of Art and Joseph Cheong, Head of Copy, who worked on the pitch have a previous working relationship with KFC.
“I am very happy to be associated with KFC. It is a great brand with a long heritage and I look forward to working on this account again,” says Shabaz.
The agency’s first campaign for KFC will kick off in October 2010.
Grey Group Singapore’s total offering includes Grey (advertising) and G2 (brand activation). Clients include Qatar Airways, GlaxoSmithKline, ESPN STAR Sports, Wildlife Reserves Singapore, Metro and Mitsubishi Motors.
