MANILA – As that classic Christmas ditty goes, it’s the most wonderful time of the year – but with the stress of gift-buying, gift-giving, Christmas party-hopping, and getting work done before the holiday break, it can also be the most stressful time of the year.
Thankfully, certain brands have not forgotten that Christmas, especially in the Philippines, is really about spending time with family. So before you let the stress of Christmas shopping and holiday carmaggedon get to you, here are some ads that will make you remember exactly why this Christmas can be wonderful.
‘Sari-saring happiness’ by OgilvyOne for Coke
Mike ditches the fancy Christmas party for a simple streetside salu-salo in this Coke ad that shows how it doesn’t take much to make Christmas meaningful.
‘Mamang’ by JWT for Eden Cheese
At the old Bahay Aruga Orphanage, love and affection are in endless supply as former orphans visit Mamang, the orphanage caretaker and the first mother they ever knew.
‘#OUTFChristmas’ by McCann for Nestle Cream
Tapping into two Filipino obssessions – karaoke and lutong-bahay– this campaign invited users to share their favorite Christmas recipes, which were then turned into songs on the spot at an online sing-along event.
‘Selecta Ice Cream Christmas’ by Lowe for Selecta
Dad may not know how to wrap presents, or set-up the Christmas tree, but he is an expert at things that truly matter – such as choosing the best ice cream.
‘Minions’ by Gasso for Duty Free
Duty Free “Minions” from Provill Studios on Vimeo.
Duty Free transforms into a shopping wonderland in this ad that features flying shopping bags that lead the family to their preferred Christmas spoils. Now, if only Christmas shopping were this easy in real life.
‘Santos’ by Havas Media Ortega for LBC Courier
LBC Courier “Santos” from Provill Studios on Vimeo.
There is perhaps no better endorser for a courier service than the season’s biggest gift-giver: Santa Claus, who stars in this ad for LBC’s ‘Move it to Win it’ promo.
