Six winners made history at the 1st PANAta Marketing Effectiveness Awards, which recognizes communications that hit targets, and register growths. The winners were chosen from 107 entries, and graded based on brand metrics, increased employee satisfaction, as well as improved business partner relationships.
The awards features two major communications categories: External, with works created for a target consumer; and Internal, works that target employees and business partners.
The Philippine Association of National Advertisers (PANA) gave out three External Communications excellence awards under the Brand Category.
First up, GMA Marketing and Productions for Del Monte Kitchenomics Branded Content and Integrated Mobile App bagged the award for the Programs category.
Del Monte Kitchenomics Branded Content & Integrated Mobile App – GMA Marketing & Production
For TV, the award went to Golden Arches Development Corporation/McDonald’s for its heart-warming TVC ‘Kuya’.
McDonald’s ‘Kuya’ – Golden Arches Dev’t Corp
Splash Corporation/SkinWhite’s #Better Me campaign won the award for Digital.
#Better Me – Splash Corporation (Skin White)
For the External Communications Programs award for Cause Marketing, ABS-CBN Corporation’s Tulong Na, Tabang Na, Tayo Na and Monde Nissin Corporation’ Lucky Me! Kainang Pamilya Mahalaga (KPM) Advocacy both bagged trophies.
Tulong Na Tabang Na Tayo Na – ABS-CBN Corporation
Lucky Me! Kainang Pamilya Mahalaga (KPM) Advocacy – Monde Nissin Corporation
Celebrating its centennial year, the Shell Companies in the Philippines pocketed the Internal Communications Programs/Tools category with its ‘I Commit. Think. Act. Work. With Integrity’ campaign.
I Commit. Think. Act. Work. With Integrity Campaign – Shell Companies in the Philippines
For Schools and School Organizations External Communications, the PANAta Marketing Effectiveness award went to PAREF Southridge Afternoon School for ‘Edunasyon’.
Edunasyon – PAREF Southridge Afternoon School
Though this is its first event, the PANAta Marketing Effectiveness Awards is not without strong roots. Originally launched as a values-centric competition, this is the first year that PANA opened entries to industry affiliates, broadcast and print media, public relations and, non-government organizations, and educational institutions.
