ASIA-PACIFIC – MALAYSIA, DECEMBER 20, 2011: McCann Erickson proved itself extraordinary at the Kancil Awards 2011, Malaysia’s most prestigious awards show organized by the 4As on December 16, 2011. Themed “Stop the Ordinary”, this year’s Kancil Awards was chaired by Ogilvy & Mather’s Gavin Simpson and judged by the country’s top admen.
McCann romped off with the Golden Kancil for its “Anytime – Audrey, Freda” radio campaign for BFM promoting breast cancer awareness. The campaign, which surprises listeners by integrating instructions for breast self-examination in the business news on radio, also received Golds in Media and Rebel Kancil. Adding Golds to its haul are the "Don’t Feed the Bugs" campaign for Friends 4 Organ Donation in Rebel Kancil and the Lotus Cars campaign in Point of Sale and Outdoor. The agency snatched a combined 1 Golden Kancil, 11 Golds, 19 Silvers, 18 Bronzes, and 9 Merits for a total of 454 points, earning it the title Agency of the Year.
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Point-of-Sale and Outdoor GOLD McCann Erickson (M) Sdn Bhd “LGHTWGHT”
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Point-of-Sale and Outdoor GOLD McCann Erickson (M) Sdn Bhd “ MASS”
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Point-of-Sale GOLD McCann Erickson (M) Sdn Bhd “NUTS” Lotus Cars
Rebel Idea GOLD McCann Erickson (M) Sdn Bhd “Don’t Feed the Bugs – Campaign, On-ground, Cupcakes, Bakita” Friends 4 Organ Donation
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Ogilvy & Mather Kuala Lumpur was no match for McCann, but still took home an enviable 9 Golds, 9 Silvers, 9 Bronzes and 16 Merits. Work for Mattel’s Pictionary earned for the agency all of its Golds in Single and Campaign in both Print and Poster for all three executions, as well as an additional Craft Gold in Illustration for the “Jet Fighter” ad. In addition, the campaign bagged five Silvers, making Mattel Advertiser of the Year.
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Print and Poster GOLD Ogilvy & Mather Kuala Lumpur "Wrestler" Mattel
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Print and Poster GOLD Ogilvy & Mather Kuala Lumpur "T-Rex" Mattel
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Print and Poster GOLD Ogilvy & Mather Kuala Lumpur "Jet Fighter" Mattel
Other Gold winners include Naga DDB and M&C Saatchi.
Film GOLD Naga DDB Malaysia “Break Up” Celestial Pictures Limited
Craft – Sound/Music GOLD Naga DDB Malaysia “ Sorry” DiGi
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Design GOLD M&C Saatchi (M) Sdn Bhd “ Calm Tea Bags” Boh Plantation Sdn Bhd
McCann Erickson’s Chu Yin Sha and Azlaili Yunus were named Young Creatives of the Year. Dato’ Borhannudin Osman of AMP Radio Networks was honored with the Chairman’s Award.
For the complete list of winners, visit http://www.kancilawards.com/2011.
