Singapore – In its best performance in recent years, the Philippines won 1 Gold, 6 Silver and 9 Bronze Spikes in the major categories and 2 Silver Spikes in the Print Craft Category. The awards were announced last night, September 18, at the Victoria Theatre in Singapore.
TBWASantiago Mangada Puno won a Gold Spike for its "Riles" TVC, a public service ad for the UP Alumni Association. Its liquid flowers "Hibiscus", "Lily" and "Violet " for Boysen Paints also won a Silver Spike in Print campaigns and a Bronze Spike in Design.
In the Print Craft categories, the same Boysen idea also merited TBWASMP a Silver Spike in Best Art Direction and another Silver Spike in Best Use of Photography for ADPHOTO.
BBDO Guerrero/Proximity Philippines brought home four Silver Spikes for its Integrated campaign and outdoor ad, both entitled "Time Clock", and radio "Time Check" for Pizza Hut and FEDEX "Mud" billboard in Outdoor.
Lowe won a Silver Spike for its Viva Video City poster, entitled "Joint".
DDB DM9 JaymeSyfu was awarded two Bronze Spikes for its two Radio entries: Coppertone "Speed" and Pro-life Philippines "Awake".
DDB Philippines won a Bronze Spike for its McDonald’s "Clock" in Outdoor.
JWT’s radio campaign for Nokia Philippines–"Dominican Nun", "Lady in Stillletto" and "Kid on a Skateboard"–netted a Bronze Spike.
Leo Burnett’s "Earth Hour" candle merited a Bronze Spike in Direct & Sales Promotion.
Ogilvy & Mather took home a Bronze Spike for its Ponds Clear Solution "Siren" in Outdoor.
Universal McCann won again for the J&J "Botelya" campaign in Media.
Y&R was awarded a Bronze Spike for its "Manikako" Integrated campaign.
Earlier that day, the country also won a Bronze in the Young Spikes competition.
This year, the Philippines entered a total of 175 ads in the Spikes Asia competition, down 20 from last year’s 195. Out of that total, 36 ads were shortlisted, although 13 were entered as components of campaigns. (In the light of the Philippines’ performance in Spikes and other award shows, this was astounding, but it helps to remember that Japan had 31 shortlisted entries in the Digital category alone.)
Astounded or not, the country’s representatives, composed of 13 delegates and two jurors, celebrated at the Spikes Asia afterparty at Indochine.
