Singapore – Spikes Asia has barely begun and things are already looking up for the Philippines. Organizers released the first of the shortlists, which included 17 ads from the Philippines. Of these, seven came from BBDO Guerrero/Proximity Philippines; five, from TBWASantiago Mangada Puno, while DDB Philippines, Lowe, Leo Burnett, Ogilvy & Mather and Universal McCann got one each.
The Spikes Asia received 2,635 entries from agencies around Asia (excluding Australasia) across 10 categories. The ads are being judged by executive creatives from around the world, including David Guerrero (BBDO Guerrero/Proximity Philippines) and Melvin Mangada (TBWASantiago Mangada Puno) from the Philippines.
The shortlists for TV/Cinema, Digital and Radio will be released tomorrow, September 17, and the shorlists for Integrated, TV/Cinema Craft and Print Craft, the day after. Winners will be announced on the evening of September 18.
Shortlisted entries from the Philippines
Print Category
- Boysen Paint, "Lily", TBWASantiago Mangada Puno
- Boysen Paint, "Hibiscus", TBWASantiago Mangada Puno
- Boysen Paint, "Orchid", TBWASantiago Mangada Puno
- Boysen Paint, "Violet", TBWASantiago Mangada Puno
Outdoor Category
- Pond’s Clear Solutions, "Siren", Ogilvy & Mather
- McDonald’s, "Clock", DDB Philippines
- FEDEX, "Courier", BBDO Guerrero/Proximity Philippines
- Bayan Telephone, "Console", BBDO Guerrero/Proximity Philippines
- Bayan Telephone, "Expression", BBDO Guerrero/Proximity Philippines
- Bayan Telephone, "Kiss", BBDO Guerrero/Proximity Philippines
- Pizza Hut, "Bike Clock", BBDO Guerrero/Proximity Philippines
- Viva Video City, "Video City Joint" LOWE Philippines
Direct & Sales Promotion Category
- WWF Philippines, "Earth Hour", Leo Burnett Manila
Design Category
- Creative Guild of the Philippines, "DIY Poster", BBDO Guerrero/Proximity Philippines
- Boysen Paint, "Hibiscus/Lily/Violet", TBWASantiago Mangada Puno
- ChildHope Asia, "Cans" BBDO Guerrero/Proximity Philippines
Media
- Johnson & Johnson, "Botelya", Universal McCann
