GLOBAL – Independent creative marketing and communication agency SS+K dominated the Andy Awards shortlist, claiming ten entries out of 122 with their campaign, ‘Awkward Family Viewing’ for HBO GO.
The campaign builds on that awkward moment when your parents end up walking in on you at the exact same time that a sex scene starts on TV, promoting HBO Go’s availability on multiple devices as a way to avoid that moment. Six of the campaign’s seven spots made it on the shortlist, and were nominated under Media and Copywriting for Video/Cinema.
adamandeveDDB followed SS+K with nine entries on the shortlist. Its ‘Bad Fit campaign for Harvey Nichols was shortlisted four times. Promoting the Harvey Nichols sale, the campaign highlights the importance of attending the first day of the sale by showing models wearing all the wrong sizes of clothes.
‘Monty’s Christmas,’ the agency’s Christmas campaign for John Lewis, also made the shortlist five times. The campaign features a lonely penguin who falls in love.
Meanwhile, R/GA counted seven entries. Its World-Cup themed short film on pre-game rituals for Beats by Dre, ‘Game Before the Game’, claimed four spots on the shortlist. Its other campaigns ‘The XC90 Experience in Volvo Reality’, ‘Lebron Re-Establish 2015’ and ‘Equinox The Pursuit’ also appeared on the shortlist.
The Andy Awards aims to honor creativity in advertising all over the world. It celebrated its 50th anniversary in 2014. Shortlisted entries are eligible to win Bronze, Silver, and Gold Andy Awards, and winners will compete for the awards’ highest honor, the Grandy, which gives awardees a cash prize of $50,000.
View the full shortlist here.
