MANILA – Despite taking five spots on the Festival of Media Asia Pacific Awards 2014 shortlist, the Philippines emerged with only one commendation at the Awards Gala Dinner held on March 18 at the Capella Singapore.
Starcom MediaVest Group was Highly Commended for Best Engagement Strategy for its UHP First Step to Livelihood campaign for United Home Products (UHP). The campaign was also shortlisted for Best Communications Strategy and the Utility/Public Service Award.
Other shortlisted Philippine entries were 1 Digital Media Group’s ‘Run to Your Beat’ for Rexona (Best Event/Experiential Campaign) and Mobext’s ‘McDonald’s McDelivery Mobile’ (The Retail Award).
Top winners included MediaCom, which was awarded ‘Agency Network of the Year’, also picking up a further three awards for its other campaigns across the region, including Best Communications Strategy for its ‘Shave or Crave’ campaign for Gillette (India), Best Event / Experiential Campaign for its Tasting is Believing Campaign for Coke Zero (Singapore), and The Retail Award for its ‘Give Music Generator’ for Universal Music Australia (Australia).
MediaCom was also highly commended in the Best Entertainment Platform category for ‘Westpac – Air Rescue’. Other top winners included UM Australia, which won The 2014 Agency of the Year award, also scooping Best Entertainment Platform for ‘Lambnesia’, Best Social Media Strategy for its ‘XTL’ campaign, and The Creative Use of Media Award for ‘Fast Front Pages,’ campaign.
UM Malaysia, was also recognized, winning the Consumer Research Award for ‘Smiling is an Act of Charity’- LISTERINE Rides on a Cultural Insight’, also being highly commended in the Best Use of Technology category, for KFC finding ‘Waze’ to ‘Fast Food’. Other top accolades went to FCB Media, which was awarded the coveted accolade of Campaign of the Year for its ‘Driving Dogs’ campaign.
Festival of Media Asia Pacific was held from March 16 to 18, 2014 at the Capella Singapore.
