MANILA– Starcom MediaVest Group Philippines has teamed up with Propel Manila and Rich Media Manila to strengthen its digital and content capabilities in response to rapidlychanging consumer and media landscape.
One of the country’s first independent digital creative agencies, Propel Manila operate out from Makati with a healthy stable of brands including Samsung, Dole Asia, Astring-o-Sol, Sensodyne, 2Go Group and Rimowa. Its sister company, Rich Media Manila, provides web application, mobile application and rich media production as business solutions to brand’s business challenges.
Leah Besa Jimenez, CEO Starcom Mediavest Group Philippines, says that this just the start of the media planning giant’s march towards digital. “SMG’s partnership with Propel Manila and Rich Media Manila is the first in a series of alliances we are undertaking to bring transformative change to the brands we work with at the speed of conversations,” said Leah Besa Jimenez, CEO Starcom Mediavest Group Philippines.
“Disruption lives in digital, content and the speed at which people can move with their multiple devices at a pace never seen before. The partnership between SMG, Propel Manila and Rich Media Manila is one that ignites opportunity in the disruptive marketing world,” said Jeffrey Seah Country Chair VivaKi, CEO for Starcom Mediavest Group Southeast Asia.
“Alliances with SMG, enable Propel Manila & Rich Media Manila to continue to be agile and responsive to consumer shifts as smart devices continue to explode, and content progressively becomes ‘lean-forward’ in nature. This convergence in expertise will ultimately benefit our clients in steering conversations with brands and the public more organically, and help shape today’s culture,” JC Valenzuela, Founder & CEO of Propel Manila adds.
Photo: SMG Chief Executive Officer – Leah Besa-Jimenez and Propel Manila’s Founder & Chief Executive Officer – JC Valenzuela, seals the alliance at SMG’s Manila Headquarters
