Readers will find less glossy magazines in newsstands soon, as Philippine publication conglomerate Summit Media is closing its doors on magazine printing, officially announcing its “full digital transformation.”
With the announcement comes the closure of the company’s remaining print editions of Cosmopolitan Philippines, Preview, Pep, Top Gear Philippines, FHM Philippines, and Town and Country.
“Today, we embrace the way our highly connected audiences now prefer to consume content. As we follow them from print to digital, we will continue our relentless pursuit and delivery of quality, up-to-the minute content and a dynamic and engaging editorial experience—this time, aided by data, which now pervades and informs many of our editorial decisions,” Summit Media president Lisa Gokongwei-Cheng said in their official statement on April 11.
“Being highly data-informed arms us with an even better understanding of our audiences, enabling us to create more stories that appeal to their minds and passions, and empowering us to help our advertisers craft effective messages relevant to their audiences. In the past three years, Summit Media has become the leading creator of digital native advertising content in the country, generating more volume than all our competitors combined,” she added.
The company’s other services, Outside of Home (OOH) media, book publishing and content marketing, goes on strong according to the said statement.
For 23 years, Summit Media had been at the forefront of magazine publishing, producing well-known lifestyle glossies catering to women, men, teens, parents, and other various markets.
“Summit Media was born auspiciously in an era of pulp and ink. We will always owe a debt of gratitude to the medium, to the brilliant teams whose dedication and efforts created magazines that excelled in that landscape, to the generations of loyal readers who not only supported their favorite brands but even imbibed their tenets and values, and to our advertisers, without whose partnership with and belief in us we would not have succeeded,” Gokongwei-Cheng said.
