Sweet Sixth: TBWASMP hits 6th 4As Agency of the Year Award

MAKATI CITY – Surpassing their own record, TBWA\Santiago Mangada Puno has just reclaimed the 4As Agency of the Year Award, making this their 6th outstanding win from the only award that matters held at the Rizal Ballroom, Makati Shangri-La on Friday.

TBWA was shortlisted across five categories before snatching the Best in Creative award, also for the sixth time.

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TBWA\Santiago Mangada Puno, Best in Creative

Leo Burnett Manila, Ogilvy & Mather and MediaCom were among the early and biggest winners of the night. Leo Burnett won the Digital Excellence Awards for Media and Creative Effectiveness and The Best in Market Performance Award. MediaCom swept all the Media Excellence Awards including Management of Business and Best in Media Creativity while Ogilvy bagged the Activation Excellence Awards.

Leo Burnett Manila

MediaCom

Ogilvy & Mather Philippines

TBWA first took home the coveted Agency of the Year award in 2003, keeping it until 2005 and then again in 2010 and 2011.

“This is indeed a very important year for us. We are achieving our goal of becoming Agency of the Year once again after the five occasions that we won before. 2015 became a banner year for us creatively, having won #1 in the adobo Creative Rankings. Most of all, winning in Cannes gave us extreme happiness,” said Jimmy Santiago, Managing Partner, TBWA\SMP. “We don’t really have a formula for winning. We just have great people who think of creative and better ideas each year and there’s a drive coming from our chief creative officer, Melvin Mangada to always outdo ourselves.”

Indie agencies Seven AD and NuWorks continue to show strength after once again snagging the Independent Agency of the Year Award and Digital Excellence Award for Production respectively.

Seven AD

NuWorks Interactive Lab

After a record-breaking nine consecutive years, Soundesign has finally bested Hit Productions as the 4As Radio Production House of the Year while Underground Logic, maintains the Post-Production House of the Year title for the sixth time. Film Pabrika also held on to the Production House of the Year Award after claiming the title from consistent winner, Straightshooters Manila, in 2014.

Soundesign

Underground Logic

Film Pabrika

2006 Agency of the Year, Publicis JimenezBasic took back the Best in Management of Business Award from Ogilvy & Mather while Y&R Philippines received its very first AOY award for Best in Industry Leadership and Community Service.

“We are grateful for this honor. It affirms Y&R’s belief that as much as ideas should build business, ideas should also build our industry and the wider community as well,” commented Badong Abesamis, Y&R Philippines, Chief Creative Officer.