MANILA – Acer, Asus, HTC, Transcend and even the Apple iPhone–many consumers are not aware that these brands they encounter often, if not everyday, are products manufactured in Taiwan.
“Taiwan is important in the global era. Taiwan is one of the most important industrial powers that produced a lot of things but consumers never notice,” shared Taipei Economic and Cultural Office (TECO) Ambassador Dr. Gary Song-Huann LIN in his speech during the Taiwan Excellence Press Launch held at the Rigodon Ballroom of the Manila Peninsula Hotel on Wednesday.
This is the second year of the Taiwan Excellence campaign in the Philippines. In 2014, they brought together 56 participating brands. This year, they raised the number to 77 brands, 201 products from brands like MSI for information and communications technologies (ICT), Pacific, Strida, Tern, SYM, KYMCO for transportation and leisure, Heartway, Miacare, and Microlife for medical appliances, and Sakura and Tatung for home and living products, and Johnson Fitness and Striker for sports products with new brands, Mozbii and Gunilamp introduced.
With the Philippines being one of the 15 major markets that Taiwan chose to introduce its main products, the Taiwan External Trade Development Council (TAITRA), Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs would like to strengthen the Filipino consumers’ awareness of its brands through its concept, “Excellent Lifestyles” and and let the Filipinos experience how world-class Taiwan products can make their lives easier.
Taiwan Excellence ambassador Maja Salvador will be participating in all of the campaign activities that Filipino consumers are also welcome to attend.
If you want to try the promise of high quality products first hand, you may go to the first Taiwan Excellence Experience Zone on July 3-5 at the Main Atrium of the SM Mall of Asia in Pasay City. A Taiwan Pavilion at the Manila FAME in October and a Made to Enjoy Singing Contest from August to December are also some of the activities down the line. Lastly, there will be a Taiwan Excellence Collections in Octagon at the SM Megamall for the remainder of 2015.
For more details about this campain, you may visit www.taiwanexcellence.ph.
