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Tale of the Trends of Pacquiao-Mayweather superfight on Google Search

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MANILA – While the “Fight of the Century” transformed the Philippines’ congested streets into ghost towns last Sunday, Google reported enormous traffic online during the much-anticipated match.

Google Philippines shared a series of five infographics on Twitter about how Manny Pacquiao and Floyd Mayweather Jr. trended on Google Search.

Exactly how much traffic both fighters generated can’t be revealed based on Google Trends rules but is instead shown as an index on a scale of 0 to 100 called Search interest. An index score of 50, for example, means that it represents half the relative search volume for that time frame.

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Pacquiao set the standard at 100 for search interest in the Philippines, with Mayweather still hot on his heels with 75. The opposite happened in the US, however, with the People’s Champ scoring an index score of just 11 points. While not as commanding as Pacquiao in his home turf, Mayweather took the lead with 64 points for search interest in the US.

The rest of the infographics are about search trends during the Pacquiao-Mayweather bout, with Filipinos asking Google an assortment of queries from where to watch the boxing match, how much will the fighters earn to even fast food delivery options – the latter being a six-way shoot out won by Jollibee. 

Basketball is a cherished sport in the Philippines, even more so than boxing. But this last infographic shows how influential both fighters really were, wrestling the search lead from the NBA for an hour. Mayweather Jr. may have won, but based on Google data, both were clear champions online.

 

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