Pffwweett! Hail that cab! Online creative media network, TAXI, (formerly TAXI Design Network), revamps its website—http://www.designtaxi.com—having made its mark in the creative industry in six years.
TAXI inaugurated it website in 2003 as a design centric network. It has since gained the support from the likes of creatives from designers, illustrators, architects and photographers to advertising professionals around the globe. Evolving into one of the leading creative networks online, TAXI has adopted a new slogan, “The Global Creative Network.”
Well-known for its signature yellow and black website that resembles the colors of the iconic New York taxi, the design house has gone through a major overhaul by sporting a crisp contemporary website layout. The new layout gathers inspiration from researching design philosophies of traditional print media and integrating their elements with cutting edge technology.
"The idea of the new redesign is to combine the modern with the classic, and online with the offline. While almost every Web 2.0 website out there sports a similar interface, TAXI hopes to provides our creative readership and membership a unique website they can associate with creatively," says Alex Goh, founder of TAXI.
TAXI’s new look comes with a sparked effort to aggressively promote its portfolio members on an extensive global level. New TAXI portfolios come packed with exciting new features such as video embedding, unlimited gallery uploading, the ability to export works to PDF format for download and recommendation boxes for clients to write testimonials in, giving TAXI members more control than ever before, and even utilize TAXI as their primary website.
TAXI also introduces offline portfolio assistance, which takes care of updating portfolios of busy professionals as well as the first ever translation add-on where members can now have their portfolios translated into Simplified Chinese and Japanese, to assist members into gaining exposure in the greater Asian markets.
"The website will serve our professional membership, the global network of established professionals, (it will provide a ) more efficient platform to promote their works, and a more user- friendly communication channel for clients and buyers to navigate and contact these professionals,” says Goh.
Talent should not be kept hidden from the world, a firm belief held by TAXI. Introducing a new monthly portfolio payment plan where members can choose from an Upsize portfolio account for USD$9.99/mth or a Supersize account for USD$19.99/mth, this monthly payment strategy gives diverse generations of creatives options without feeling the pinch.
“We’ve had a great six years with the first TAXI, and now with the revised edition, we hope to begin another important chapter for the multi-disciplinary creative industry," adds Goh.
Visit http://www.designtaxi.com for the new TAXI website.
